Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who helps businesses establish credibility, achieve top search visibility, and get featured on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path has been far from traditional. Holding degrees from institutions including Michigan Ross, he started out in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that business as well. Somewhere along the way that he became captivated by digital marketing.
What The News Guy Brings to the Table
Today, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he offers a comprehensive suite of services built to generate measurable outcomes for businesses.
His flagship service is press release distribution, publishing content across major media outlets like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers expert guest posts on prestigious platforms, SEO and local SEO services, authority-boosting backlink services, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his focus on AI search visibility. He views press releases as a form of strategic input for AI platforms — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This innovative strategy gives businesses a distinct advantage in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends well beyond just his marketing services. He produces dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
On the speaking circuit, Rohde has presented at notable gatherings both domestically and internationally, including Randy Rohde SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.